One of the oldest online marketing tools around is article marketing. What is an article marketing? Article marketing is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. This old type of marketing strategy can help marketers acquire new visitors and increase sales on their websites.
There is a claim that article marketing is no longer effective and online marketing efforts should be better focused on the social media marketing and other new techniques.
Despite the growing importance of social media marketing, article marketing is still a powerful tool and beneficial for the business. The reasons are as follows.
Firstly, article marketing is one of the popular techniques for building a link back to your website. By this, it means that the content that you are producing is most likely high-quality articles. If this is done consistently over the time, the impressive collection of links is within the website. This can assist in gaining trust and improve ranking in search engines.
Secondly, article marketing is also a tool for gaining the trust of your customer. By writing an marketing article you position yourself as an expert. Thus, it is highly advisable to showcase your knowledge so the target audience will see you as knowledgeable and trustworthy.
Furthermore, an article can rank well if optimized property apart having the backlinks. This will allows you more to climb you in the top spot of the search engine.
In order to maximize the article marketing campaign, it is necessary for making sure to do it right. Few tips for article marketing success as follows:
Focus on producing both sufficient quantity and high-quality articles. Many of marketers only focus on the quantity part with the poorly-written article content. As your name is attached to these articles, it is highly recommended making sure that these articles are good.
As mentioned earlier that within the article marketing links can be included in the body of article and author’s resources box. It is recommended to make these links count by using keyword-rich anchor text. For instance, if you link to a page on your website that is about the product that you sell namely comfortable sporty shoes, then in the anchor link text within the article you can use something like comfortable sporty shoes. This will helps in improving rank by including targeted keywords.
The articles itself should not be written like the advertisement or looks like a sales-y one. Not only it will get rejected by the publishing directory, it will not convince your audience. The best way is by focusing in providing useful information that highlights your expertise. Not only it will increase your credibility, it will also ensure that the articles get published.
To make it more relevant today, some additional thing that you can do including Share your articles on social networking sites, publish articles in article directories and write guest posts for blogs. Also, do not forget to place summaries of your articles strategically within your site. This will make the whole thing easier for the reader to find what they need.