Perhaps you want to monitor your own website’s traffic or keep tabs on a competitor’s website. Whether you’re trying to win new fans or customers, or you’re just really curious about how popular your content is, there are many tools available that can help you. Knowing how much traffic a website gets helps you validate the website’s content and lets you know how much traffic you need to get to see similar results. There are a number of methods that can be used from your own website. Here are some tools that can assist you figuring out how much traffic on your and even someone else’s website gets.
Google Analytics is one of the most popular web traffic monitoring applications available. It lets you track the route each visitor took to find your site, which can help you decide how to expand your outreach. Google Analytics has free and paid premium formats. Once you sign up for Google Analytics, you’ll receive a unique tracking code. Insert that code into your pages, and Google will track when your site is visited, who visited your site, and how they found your page. Don’t forget to filter out your own page visits from the traffic tracker.
The Alexa Ranking isn’t exactly “little-known,” but it is the best-known metric for ranking websites. Alexa tracks stats for everyone who has the Alexa toolbar installed on their browser, which accounts for less than 1% of internet users. So it’s not very accurate, but it will provide a rough idea of the website’s popularity.
SimilarWeb is a website traffic checker that’s similar to Alexa, except, it’s got a lot more detail put into it, so it’s more accurate! The main takeaway is that it gives a line graph with values for the number of daily unique visitors and the sources. It also provide information the countries that your traffic comes from, top referring sites, the top destination sites (sites people visit after yours), display ads, audience interests, and up to 10 organic keywords with the free version.
Without a doubt, Ahrefs is one of the best tracking tools. This software provides such a wealth of website traffic information. Some information that you can find in this tool are as follows.
- New, lost and broken backlinks.
- Domains sending the most traffic to a site.
- Search engine rankings
- How much traffic a search engine ranking is getting a site
- Pages from a site getting the most traffic.
- You can compare website rankings vs competitors.
Not only is Ahrefs great for tracking competitor websites, it’s also a huge help when it comes to figuring out how to improve your own sites!
Semrush gives you a lot of information on a websites search engine rankings, how much traffic they get for those rankings, competitors, paid advertising, backlinks and so much more. The information provided by SEMrush is quite comprehensive and based on the highly competitive keywords that are collectively searched over 10,000 times per month. Based on the information and description from this website, you can start to estimate how much traffic he gets for each keyword based on the position and search volume, which this is very useful.
AuthorityLabs allows tracking your competitor’s search engine rankings side by side with your own. Just like SemRush, it tells you how high you are ranking and how many people are looking at that search term. A great tool, that seems to be growing in popularity.