Making money through the web and social media is getting more popular. Pinterest is the web and mobile application that focusing photo-sharing network. The company mentioned that Pinterest is a catalogue of ideas that inspires users to ‘go out and do that thing’. Users of Pinterest can upload, save, sort and manage images (or known as pins) and other media contents through collections which were known as pinboards. Despite it is the web, many people consider that Pinterest is now a part of hype social media. This platform is now growing into a large network. In November 2013 it has 70 million users and 80% of them are women and 2.3 billion page view per month. The rising trend continues. In October 2016, Pinterest announced 150 million monthly active users, 70 million in the U.S. and 80 million outside the U.S. Then in April 2017, they announced 175 million monthly active users, with 3 times year over year growth in Germany and Brazil and twice year over year growth in France and Japan. The growing users mean also growing the opportunities. Here is how to use Pinterest to make money.
Since 2016, apart from the private account, Pinterest has launched Pinterest for business. can either create an entirely new business account or convert your personal account into one. A business account has different terms of service than a personal account, so make sure you familiarise yourself with these.
Find your passion and built your audience
Find what are you passion about and examine whether people spend money on the area you love. If the answer is yes, it means you can make money. If you like gardening, you can choose and consider to make your hobby as a business. Create Pinterest account and boards that attract people to look as easy gardening, such as sharing a wonderful picture of plants and tips. The most important thing is to build the audience of your boards. Pinterest is a social network, so the easiest way to get people to re-pin your pins is to be active. Pin others’ pins, particularly those people in your target audience. They will notice you, and may even start following your boards. As follow-ups and maintaining followers, you can create a mailing list. If you have not figure out what to sell, you do not need to worry because once you reached a few thousand followers, marketers and/or companies will approach you with offers.
Choose a company and ask to promote
Next thing to do, if there is no offer coming yet, you can select and approach companies that offer products appealing to your followers. Some strategies to approach them is to share the Pinterest count statistic to the company that you approach and ask for sponsorship. Make the deal with them, for example, they can use their branding to your account for one year. In term of business wise, Pinterest for business already provide the needs, so it is easier as it is already focused.
Use SEO to get found
Either private of business Pinterest account, if you want to make money on Pinterest, people have to be able to find your pins and boards. To do this, it is recommended using SEO strategies. It is not only will you be found on Pinterest, you’ll also be found via the major search engines, like Google. It is advisable that you make the most of your “About” profile. It is only 200 characters or around 50 words, so make sure that the description is clear and descriptive, using the keywords you expect searchers to use. Not only in your about profile, use SEO strategies on your pins as well. Each pin allows you 500 characters or around 100 words of description, so make the most of it by adding strategic keywords.
New profession revolving around social media has grown over the time. This also includes Pinterest. Pinterest continues to grow and a new industry has developed around it, with people developing tools to help Pinterest users. After using Pinterest successfully for a while, consider making money by teaching strategies to others through e-books and courses teaching on what you have learned.