Private label rights (PLR) content is written material (articles, ebooks, or autoresponder content) that can be purchase and claim authorship of. Sometimes it is referred as ‘white label’ or ‘resale right’ content. PLR content nearly all of the rights of the work are sold. Depend on the license used, PLR contents are free to be modified, change name, restructure, recompile and even sell it, publish in the website and even as eBook.
Using PLR content is very interesting for anyone who making money through the internet and this material commonly sold to the internet marketers and webmasters. The main reason why PLR content is great, especially for the affiliate marketers because it’s cheap, you can edit it, insert your own affiliate links and you do not have to give credit to anyone else! It is also easy to implement and, if done well, the visitors are never conscious that the content was not written by the company or person itself. Many of the PLR customers use it as “filler” content for when they have difficulty in writing material themselves.
PLR content available in the various kinds, either in term of the theme, the methods of acquiring it and different rights given within the content. Producing and providing PLR content can be a very lucrative business especially for writers. Due to the nature of PLR itself, thus the writers can earn more money from one article to be sold to many parties than having exclusive writing contract. How is the PLR content looks like? Generally, PLR content is supplied in the package based on the topics. For example, PLR packs on the articles of ‘easy gardening’ or ‘healthy lifestyle’ and each consist of a number of articles revolving around that subject. The articles are varied in term of length, usually at least 350 words.
Like any kind of product, the qualities of PLR are varied. Some of the providers able to present high quality, while others have poor quality results, such as contain spelling and grammatical error, or even awkward sentences and wording. Some providers claim that the writers are native English, in reality, it is not necessarily like that.
PLR can be very useful in providing a quick solution in providing content for the website. The PLR contents especially for internet marketers, bloggers, and affiliates can also be the source of idea-generating. The contents, however, need to be adjusted for the targeted audience. Particularly, PLR content has many recycled information that may no longer relevant. As mentioned that the quality is varied, and the providers not always doing the background check or even the validity of the articles. A false and misleading articles can be used too, not to present as it is, however, to discuss it as counter articles. Thus after purchasing, careful and thorough checking are still required.
PLR is a huge part of internet marketing. In fact for some, it is the number one source of content for their blogging business. Using PLR content requires careful editing and rewriting to make it seems original for the search engine.